The “World Digital Data Report 2025” offers insights into global internet usage, social media adoption, mobile trends, and e-commerce activities .
Key Findings from the Digital 2025 Global Overview Report:
- Internet Usage:
- In early 2025, there were 5.56 billion internet users globally, representing 67.9% of the world’s population .
- The number of internet users increased by 136 million in the past year .
- On average, internet users spend 6 hours and 38 minutes online each day .
- Social Media:
- There are 5.24 billion social media users worldwide, which is 63.9% of the global population .
- Social media user numbers grew by 206 million in the last 12 months .
- The average user spends 2 hours and 21 minutes on social media daily .
- Mobile Usage:
- There are 5.78 billion unique mobile phone users, accounting for 70.5% of the world’s population .
- The number of mobile users increased by 112 million over the past year .
- Smartphones account for approximately 87% of mobile phones in use, with about 7.4 billion smartphones being used .
- E-commerce:
- 55.8% of internet users aged 16+ make online purchases weekly .
- Online consumer goods purchases in 2024 reached $4.12 trillion, a 14.6% increase compared to 2023 .
Other important considerations:
- The reports from DataReportal provide extensive data from various sources and country-specific information .
- The increase in digital adoption is also fueled by the continuous growth in mobile usage .
In summary, the “World Digital Data Report 2025” highlights the continued growth and importance of internet, social media, and mobile usage in the global landscape, along with the increasing role of e-commerce .
